Medal of Honor. Oh Medal of Honor. Simple charm of a more innocent time. A Saving Private Ryan simulator. A must-have PSOne shooter. A racist gadabout with a peculiar love of Linkin Park. And who loves Linkin Park anymore? Seriously? This isn't 2000; Hybrid Theory happened; the world rebuilt; we got over it; we forgot.
EA has announced that their beleaguered attempt to bring back the classic FPS series is over. Too many bodies have washed up upon the beaches, and the publisher is in no mood to start clearing away the scattered limbs and torsos.
In a declaration of intent, COO Peter Moore told press, "we are taking Medal of Honor out of the rotation and have a plan to bring year-over-year continuity to our shooter offerings."
Now to the laymen, this may seem all well and good: Warfighter wasn't good. The game was average, with some peculiar trumpets of outrage following it around, and parping off at inappropriate times. But there is something more sinister at play here.
The phrase "year-over-year continuity" sends an icy shiver down my spine - which is made all the worse by the fact that I am writing this in Iceland, where such a shiver should surely go unnoticed.
But it hasn't. Hoisting itself up and dusting off its shirt, EA is plotting something terrible and I speculate that DICE's Battlefield will be the unwitting victim of their devious tactics.
For some reason, while Call of Duty dominates the end of year market with annual installments, EA looks on in envy, kicking its feet, and moping like a child. Why can't they have a multi-billionaire dollar franchise to tout every single year? FIFA just isn't enough. They. Want. Annual. Shooting. Muuuuuuum!
Ultimately, it's either stupidity, or complete blind belief in their abilities that the publisher insists the world needs another military themed, copy-and-paste shooter, every single year. And that's where speculation leads us to Battlefield.
For the past few years, DICE have managed to maintain a particular brand of online jiggery pokery. While the Bad Company series is nice, and the main Battlefield series somewhat in the midst of an identity crisis, it looks like the brand may well be expanded.
And am I the only that feels alarmed by this possible outcome? Do we really need more Battlefield titles at this moment in time? There is only so much jet-themed fun I can take before the life is sucked out of the experience. If they aren't careful, their landmark series will become a shell of its former self: hollowed out eyes, faded clothing, and offering to do "favours" in darkened back alleys.
Why don't EA turn their hand to something less exploitative and focus on delivering new IP? Why not have year-on-year continuity by creating new experiences, and developing new landmark series? Is anyone truly asking for another Battlefield at this point? Wouldn't we much rather get new, shiny things? Maybe it's just me.
Right now, as speculation is rife with Battlefield to be put into full time circulation like a horse in a particular manic studding paddock, it feels like EA are holding the series hostage.
Won't somebody please put up the ransom and allow us to remember the good times. The Wake Island times. The times when Battlefield 13, 14, 15, and Battlefield World Cup didn't exist.